Employer Branding involves the use of a set of actions among the employees. Your company to promote greater well-being, engagement, and retention. Get to know it!
To engage customers in our brands, we must first ensure employee engagement with the company’s value propositions. After all, they are the ones on the front line, materializing our differentials for clients, right?
However, as with end belgium embassy islamabad email address customers, not easy to get advocates internally.
And this increasingly important, especially for those who decided to invest in the company’s employer branding.
In a free translation, we can say that it about your reputation as an employer. Generally, the concept associated with the success of companies in the selection. And recruitment of talent, but the ideal also to think about retention.
What is employer branding?
In short, appropriate to consider employer branding as a strategy to build and maintain the positive image of the company. The difference that the target not the end customers, but the employees.
Iobvious that the initiatives cannot be decoupled, Usa Lists because the fact that the company. Recognized as a good employer intervenes favorably with the perception that end customers have of the brand.
In the following topics, we will explain which initiatives are important for employer. Branding, but the key to think about how it possible to raise the level of employee satisfaction.
The importance of having a Human Resources area that has this more strategic vision of its activities. Cannot be doubted, but a successful project in this area requires the participation of all sectors of the company.
Also, note that the results will not appear overnight. E employee branding a long-term project.
How important is employer branding?
In an environment where companies increasingly rely on intangible values to differentiate themselves. From the competition, having people help spread your qualities can make a big difference in the results.
In addition to its importance in building and maintaining company advocates. Employer branding also has a positive impact on company productivity levels.
not difficult to imagine why this happens: if we are more satisfied with our work and proud. Organization, we seek to redouble our efforts and we want to meet the expectations of our employer.
Another aspect that you should consider the competition. If we operate in a company that stands out as a good place to work. We are aware that our position more disputed, so it not guaranteed.
In financial terms, the main contribution of employer branding in reducing costs in the selection and hiring processes.
