Understanding the importance of making the company one of the most desirable to work for. Let’s now look at the aspects that help build that kind of reputation.
First, remember that, as with branding, what works dkv belgium email address in this area a set of initiatives, not isolated actions. Therefore, the first step to define (or more objectively identify) the values that sustain the business.
As an important recommendation, here appropriate to ensure that the brand establishes a mission. Vision and values that work to differentiate your business.
It seems obvious, but not all companies pay due attention to these assumptions. Reproducing concepts not aligned with mode operation. Nor do they coincide with the objectives established for the organization.
Planning As we have said
employer branding project takes time to consolidate. Therefore, the best strategy is to plan , documenting what can be done in the short, medium and long term.
The definition of the initiatives must consider Usa Lists the objectives, but also the available resources. The schedule must be feasible, based on real data) and the indicators that will be used to measure the results.
Do not neglect this last step, since without following the appropriate KPIs impossible to evaluate the effectiveness of the actions.
Obviously, the idea to have appropriate remuneration and training policies for all levels of the company.
The Marketing Experience valued increasingly
corporate strategies, but many forget to evaluate what happens in the daily work of the teams.
Although for companies people play different roles that your employee should be as a potential consumer of the brand. This implies that they must be the first to validate your initiatives.
Think about it, has your company considered in the development of internal policies all the characteristics of the current consumer? Have you recognized that you are a more demanding audience and require more personalized approaches? Are you using technology to better address it?
