In any type of company, regardless of its market and experience, measuring customers. Satisfaction and loyalty are essential, and that when the Net Promoter Score or NPS comes into play.
Do you know what this methodology about? If you Belgium Email List don’t know her, don’t worry! In this article, we will explain its meaning. Importance for the objectives of a company, how to calculate it, and other things you should know about the NPS.
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What is NPS or Net Promoter Score?
This methodology, created in 1993 by the American business strategist Fred Reichheld. Focuses on measuring the loyalty of a company’s customers based on recommendations.
To do this, it is based on a simple but powerful question. On a scale of 0 to 10, how likely that you will recommend our products/services to a friend?
In addition, this decisive question can be accompanied by open questions. Long as they are simple to answer. One of them why would you recommend our products/services?”
In turn, the results of this survey become Usa Lists metric that allows knowing. The behavior of people when they buy and recommend the products and services of a company.
Why is the Net Promoter Score important for companies?
The results of this survey are valuable for various areas, especially for marketing and sales. In addition, the NPS contributes, to the highest management levels, different solid data, which manage to optimize decision-making.
Specifically, the Net Promoter Score offers the following advantages to brands:
Help improve user experience
Calculating the NPS allows to know the levels of customer satisfaction and, therefore. Helps to identify aspects to improve to optimize the user experience.
And it is that the NPS and its results are useful to carry out internal analyzes. And detect in which areas adequate performance is not being achieved.
Lets you measure loyalty programs The loyalty programs are systems that include actions. Strategies of marketing to encourage customers to purchase new products from the same company frequently.
