The variety of data that can be collected on the Internet allows all digital marketing decisions bolivia lodge email address be based on it. That why you should know Hotjar, a tool that provides valuable data about your site to optimize the user experience.
Data analysis is, in itself, inherent activity of digital marketing, with the large amount of information. That we can collect, every decision about a site can be based and not on personal taste or subjective opinion.
For this, you can use in your strategy some platforms such as Google Analytics, SEMrush Moz. But today we want to introduce you to a tool that can give you even. More valuable information to optimize your site and get to know your audience better: Hotjar .
What the Hotjar?
Hotjar an online data analysis tool that provides hundreds of data on user behavior on a website.
You might think: “Okay, but I already use Google Analytics so it good to make it very clear. That the intention here not to indicate that you replace the Google tool with Hotjar.
One can complement the other: Google Analytics the strongest free web Usa Lists analytics platform around. But Hotjar has features that complement the data and make your analysis even more comprehensive.
The highlight of Hotjar, which distinguishes it from other digital platforms its images. This why Hotjar has gained momentum among marketers, product managers, and UX designers.
Heatmaps, user motion recordings, conversion funnel, and form analytics. Visually show how the visitor is behaving and which points on the site deserve attention.
What are the main features of Hotjar?
After all, why Hotjar so good? Now you will know all the features that this tool offers and some examples of how in your company. Continue reading!
This the feature that Hotjar best known for. Heatmaps show, on a color scale. Locations of the highest and lowest interactions of users on your page. The “hotter” (red), the more visitors interact with that area of the site.
The tool also offers the possibility to view maps online or download them to share them externally.