After taking the information with the client, the Account Executive sends the demand to the Planning department. In this Western Sahara Email List area, the brief is refined with search information on the customer’s market and consumer behavior.
This information underlies the strategy created by Planning, which develops the concept of the campaign, suggests pieces indicates the schedule.
In this area, the professional needs to be extremely strategic, with a vision that encompasses the client’s business. But you also need to have a creative observation to develop an original concept and inspire creative professionals.
Drafting With the brief ready
the campaign begins to take shape. Now, the writing transforms the concept of the campaign into texts, scripts, calls, and titles. Many times, this work carried out in a creative duo, which we will see below.
The copywriter needs to be an expert in Usa Lists persuasive writing. Its objective to direct the thinking of the audience to a certain objective, in an attractive way.
For that, there are several copywriting resources, such as using metaphors and double. Meaning phrases, creating a sense of urgency, arousing curiosity, or telling a story that involves.
If you are interested in Copywriting techniques, download this free e-book to read later!
The web in advertising agencies
Digital marketing brought various new possibilities for advertising and gave a new look to the market. How to absorb the demands of the web within an agency?
That with the new formats web demanded. therefore, different solutions appeared.
In recent years, many digital agencies emerged, focused only on the web. In these companies, generally, there a hybrid between traditional positions of an agency, such. Attention Planning, and professionals focused on the digital, such as Online Media, SEO, and Programming.
Another solution adopted in the market was to adapt the traditional agency digital marketing service, becoming a “full service” agency.