Advertising manages to influence consumer habits and motivate the purchase of a product.
With that power in hand, there are many ads that belize bank email address make an advertisement misleading. That forces the bar (or, we can say, that lie) about the qualities of the product and can lead the consumer to error.
Another type of harmful consumer ads abusive advertising, which encourages discrimination. Violence, the environment, or disrespects children, the environment, health and safety of people.
But there are many people waiting to avoid that type of publicity. Among many other limitations on advertising activity. The Consumer Defense Code defines what misleading and abusive advertising and provides penalties for those who incur these practices.
In addition to consumer defense entities, advertisers themselves are also concerned with that.
In the 1970s, in response to a bill that proposed expensive censorship of advertising.
Advertising for children
Among the advertisements considered abusive, special attention was devoted to children’s advertising. Children have no discernment to know what real or not, advertising manages to play a lot with fantasy and imagination.
Therefore, by law, children are considered Usa Lists vulnerable and need to be protected from advertising practices.
In many countries, for example, merchandising in children’s programs. And the use of imperative expressions such as: “order yours”, “enter now” or “buy X” are condemned.
In these types of announcements, there are also many pending people. In addition to consumer protection and advertising regulation entities, advertisements directed at children are also under. Pressure from laws and institutions for the protection of children.
History of advertising
Without the technology we have today, the only tool to promote a product or service was the lip salesperson. But, a lot happened from voice to speak to today’s mobile ads.
The first great transformation for advertising was the invention of Gutenberg, in the 15th century. The mechanical press allowed the reproduction of texts in addition. Manuscripts and also gave rise to one of the main media vehicles: the press.
In 1625, the English newspaper Mercurius Britannicus published the first advertisement.
There, the advertising still did not have a persuasive character that it later. Came to have, since the objective was only to present the product or service.
Already in the Industrial Age, advertising assumed an important role: to encourage the consumption of mass-produced goods in urban centers. With that, the market became professional.