Although it reconstructs one of the most relevant and controversial recent political and social processes. United Kingdom and Europe, the great lessons that the movie Uncivil War” offers are focused on Marketing and brand management.
The lessons of Brexit, one of the most interesting barbara rentler email address TV movies of 2019, go far beyond. the political realm and the reasons that led millions of British voters to opt-out of the European Union.
Narrating how the campaign in favor of Brexit, led by Dominic Cummings. Used social media and big data (Big Data) to influence the population.
In other words, the work of the British director Toby Haynes does not focus on explaining. How United Kingdom left the EU, but on revealing the way in which political campaigns are developed in the Internet
Personalization and knowledge of the public
Millions of people around the world disagree with Brexit (and others do, of course). But what experts and analysts do agree on that much success of the Cummings-led campaign was based on public awareness.
The film shows how the campaign left traditional Usa Lists mass advertisements in second place and put more effort into personalized communication.
Through data analysis and social media monitoring, Cummings and his team got to know their audience. In addition, they were able to convey messages that matched with them through a strategic and persuasive tone of voice.
the principle that must be followed in any brand promotion and dissemination strategy, such as Inbound Marketing.
For a material to be successful, it must be designed and produced 100% based on the needs. Ailments and characteristics of the buyer persona and the audience in general.
Times have changed!
Political strategists, like personal brands and companies, must understand that times have changed. In fact, this is one of the great lessons of Brexit.
The television movie reminds us once again that we are in the age of social. Media and the Internet, so we must prioritize them if we want to truly connect with a certain audience.
Among other things, Brexit shows how networks bring brands and projects. Closer to the public and foster continuous interaction, feedback and immediacy.
In addition, as happened in this case, on these platforms we can know our audience. Through their comments, interactions, and the type of content they consume.
Without a doubt, this one of the great advantages that digital transformation has brought to marketing.