Connecting with a forgotten or non-traditional segment can bring great benefits to a brand.
In Brexit, we see how the leaders pushed the separation. crystal cove barbados email address The European Union expanded their voter’s thanks to the community that does not normally vote.
The film reflects that Cummings and his team developed strategies to connect. With historically abstaining audiences, which was a huge competitive advantage over their rivals.
Specifically, Brexit notes that, through social media and algorithms, the separatist campaign. Managed to contact and motivate 4 million voters who were planning to stay home on Election Day. Incredible, right?
Normally, political strategists try to keep the largest segment of the population that inclined. Vote and who do not usually participate in election processes because, perhaps, they consider it very difficult to convince them.
The importance of calls to action
In the world of marketing, calls to action are intended to motivate. The customer to take positive action Usa Lists for the sales funnel and attraction process.
In Brexit, the famous CTAs were also protagonists. Perhaps the most named and used in the campaign. And that at the same time was used as a slogan— was “Let’s Take Back Control” (“let’s regain control”).
This small but powerful phrase shows the importance of empowering and involving the public. Case potential voters and using the right words to motivate them to take a certain action.
In addition to CTAs, repetitive and power phrases, in general, have great relevance in any campaign.
Another phrase that caught many citizens and, above all, evoked We want our country back we want our country back.
That is all!
Well! We already explained 4 of the main Brexit lessons for marketing and brand management.
As you can see, a political movementl project can also value a brand, for which it needs to generate empathy. involve people and transmit messages adapted to the characteristics and ailments of its audience.
In addition, this film makes us aware, once again, of the scope of digital strategies. Importance of obtaining a good position on the Internet and social networks.
Was this material helpful to you? If you want to continue learning about marketing and, above all. Attracting users through valuable content, do not hesitate to download the following ebook:
Complete Guide to Content Marketing
