This methodology implemented by thousands of companies in different parts of the world.
For this reason, it possible to implement it to compare the performance. Your company with others in the same market, based on benchmarking.
Even the NPS can be applied directly to measure the Belgium Email List performance. Competitors and, thus, obtain valuable data on a certain segment.
Makes the brand more human Carrying out these types of surveys helps to show. Customer that you are truly committed to their satisfaction.
In addition, it shows that behind the brand there a human. Group that recognizes that it can make mistakes and that, above all, willing to amend them.
How to calculate the NPS or Net Promoter Score?
You already know what the NPS so it’s time to explain how it can be calculated. In fact,very simple task, which only involves these 3 steps:
1. Take the survey
As you already know, the central focus of the survey Usa Lists for customers to tell you, taking into account a scale. From 0 to 10, how likely they are to recommend the products or services offered by your brand.
A few paragraphs ago we put an example of how this question could be. However you can give it the structure you want, as long as you follow this same approach.
Also, in a complementary way, it necessary to find that those customers. Who do want to recommend your products argue their reasons, as well as those who prefer not to.
Categorize the answers
Now, why should customers respond based on a scale of 0 to 10?
What happens that, according to the principles of the NPS. Clients are divided as follows, taking into account their responses:
Promoters: these are customers who respond with a high score, that, 9 or 10.
Liabilities: these are customers who respond with a modest score of 7 or 8. For which they are not yet considered a captive audience.
Detractors: are those customers who respond with a score of 6 or less.
Promoter or ambassador customers, of course, are very satisfied with the product or service. Can be considered loyal, but you have to be very careful with liabilities they easily persuaded by other brands.
As for the detractors, they are far from being established clients, so it necessary to orient effective strategies towards them.
