I see the well-known Internet marketing gurus do this all the time — they begin to try and sell to me when I first opt into their list. This has worked quite well for b2c email list providers them over the years, but I think the tide is turning and people are generally becoming more marketing-savvy. Your list members don’t mind being sold to, provided that they have a relationship with you and have completed the like, know and trust journey (or are at least on the path of this journey) of getting to know you before they decide to buy something from you.
Whether you have a 500-person list or a 5000-person list, the rate at which they respond to your offers b2c email list providers ties directly in with how well they know, like and trust you and see you as the expert providing answers to the problems keeping them awake at night.
Here are the 5 strategies you can employ to b2c email list providers develop a responsive email list.
1. Get personal. Discovering the inner workings of people’s lives makes reality television shows popular. In the same vein, your readers want to know more about b2c email list providers you as a person. Don’t be afraid to share what’s going on in your life, be that good, bad, or ugly. I receive the greatest number of comments to my ezine and blog when I post articles about very happy or very sad occasions in my life. I was overwhelmed with the responses of sympathy, care and concern I received from around the globe to an article I wrote for my ezine when my b2c email list providers mom passed away. As a matter of fact, some folks still check in on me occasionally to see how I’m doing.
2. Talk about your business in first person. Many marketing books and training courses tell you that you need to appear to be a large company to encourage others to do b2c email list providers business with you. For many of us, this means referring to ourselves and our companies in third person or by our company name, even though we’re really a one-person shop. In reality, people want to do business with other people, not some nameless and faceless corporate entity.