Clients often ask me what email database system to buy. So many head-spinning choices exist, it gets pretty confusing!
Like most systems, it depends on what you’ll use it for. Are you simply searching for a way to email database distribute the monthly newsletter? Or, do you want to be a serious internet marketer leveraging automated email marketing campaigns, affiliate programs and split testing? Big difference.
On thing advanced internet marketers know is the power is in the list, a.k.a. your email database. Investing in the right database system from the beginning is better for business. This article is for small business owners who wish to be serious internet marketers.
When shopping for an email database system, the most important features to consider are:
(1) AUTORESPONDERS. Autoresponders are a non-negotiable tool for serious internet marketers. They are automatic emails triggered when a person registers for something on your website. Automating your marketing follow-up by using these email database autoresponders will save you time, money and keep your leads warm. NOTE: As of Dec. 2009, Constant Contact allows for only ONE autoreponder. You’ll need more than one if you want to run multiple campaigns.
(2) ALL-IN-ONE USES. It’s a big pain to juggle multiple technologies that don’t integrate with one another. An ideal system includes tools for all your internet marketing and ecommerce goals such as shopping cart, affiliate modules and autoresponders. The best all-in-one systems (like InfusionSoft) integrate with your shopping cart and also include Client Relationship Management (CRM) features to track your sales efforts.