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What are the most common mistakes when creating an online store?

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What are the most common mistakes when creating an online store?

Having an e-commerce business is a challenge for any brand, especially when creating and designing an attractive, simple and complete website. This is only the first step but it is the most important because if your website is not attractive, it is most likely that users will leave your page before they can meet you.

As in any business, ecommerce is a learning process that requires trial and error to find out what works and what doesn’t. But learning from other people’s mistakes can save you a lot of time, money and energy, because surely no one wants to exhaust their efforts on something that does not work.

Fortunately, you can avoid Uganda Mobile Database unforeseen events taking into account what are the most common mistakes when creating an online store . Remember that we can also offer you our virtual store design service , let’s continue, we will tell you about it. Take note!

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Main mistakes when creating an ecommerce
# 1 Web design is not suitable
# 2 Technical failures
# 3 Not defining your target audience
# 4 Don’t divide into categories
# 5 Poor product description and photography
# 6 Complicated payment process
# 7 Few delivery options
# 8 Not having a content strategy
# 9 Focus only on selling
# 10 Not paying attention to metrics
Conclution
Main mistakes when creating an ecommerce
errors when creating an ecommerce
# 1 Web design is not suitable
The design of your ecommerce is the first thing your customers and potential customers will see, if it is not attractive, users will not spend much time on your website.

It’s like going to a face-to-face store, if it is clean, tidy and attractive, you will most likely want to return. The same goes for an online store .

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A big mistake in web design is not placing adequate typography and colors that are in accordance with what the brand wants to convey, although it seems basic, this is the essence of your brand. Create a virtual store with a simple but professional design.

Also, make sure to place attractive images related to your brand or sector, balance the amount of text and images and put your brand logo, since this is the way that customers have to identify you.

# 2 Technical failures
No matter how attractive your ecommerce is, if it has technical flaws, your customers will most likely leave the site immediately. That is why you must make sure that your ecommerce does not have technical problems.

These can be: slow loading, links that do not work or a non-responsive design, that is, that does not adapt to mobile devices.

Nowadays many people use their smartphone or tablet to buy online, not having a design adapted for these devices would be a serious mistake.

Optimize the speed of your website and Brother Cell Phone List check that all the links work to prevent your customers from having unforeseen events when browsing your website.

# 3 Not defining your target audience
Your products and / or services are not aimed at the whole public, there are people with specific characteristics who may be interested. But you won’t be able to reach those people if you don’t know who they are.

That is why it is very important to define your target audience or better yet, your buyer persona , before creating your ecommerce, and even more important to know their preferences, needs, pages they frequent, content formats they prefer and other relevant information to know how to get there. to them.

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Focus on knowing your target audience as much as you can and you can create a web page with more attractive content for them.

# 4 Don’t divide into categories
If you offer different types of products and / or services, you must divide them into categories. Otherwise, your online store will look cluttered and your customers will not be able to find what they are looking for easily.

Having your products and / or services divided into categories will give your page a better appearance, will encourage your customers to continue browsing and will improve their experience within your online store .

# 5 Poor product description and photography
The products that are sold online cannot be seen, so it is important that your customers can know your products in detail on your website.

Both with a detailed description and with good quality photos and from different angles so that the product can be appreciated in more detail.

A big mistake in the ecommecer, is to place generic descriptions. Instead, focus on telling your client how and what the product is made of, how it can benefit them, and if necessary, explain how it is used.

# 6 Complicated payment process
Nobody wants to be forced to enter a lot of personal data to make a purchase, forcing customers to register to buy is a mistake that is repeated a lot. If the buying process on your website is long and complicated, your customers will most likely get bored and leave your site.

Make sure to make your purchase process as simple and fast as possible, and offer the option to buy as a guest, that is, without registration.

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