In digital marketing, you can test almost anything before making a decision. The same goes for a new or modified site tested and approved before it can be released to the end-user.
For this, Hotjar offers the possibility that these tests dhl botswana email address are carried out by the users themselves.
Directly on the site, you can enter registration forms for visitors to request to test your pages. Then you can make a selection according to the desired audience profile.
In addition, you can also offer a reward in exchange for their help. After all, they deserve it: these users are helping your business succeed online!
Conversion rate improvement
Site visitors are nothing more than that if they don’t provide you with. Means of contact, fill out a form, or make a purchase.
Therefore, what you need is for them to convert so that they become a customer or a business opportunity.
You can use Hotjar to optimize your site’s conversion Usa Lists by analyzing key elements the purchase journey or submitting a form.
The funnel analysis works directly on this. It shows exactly which pages you are losing visitors to and consequently conversions. On an e-commerce site, for example, this evaluation is extremely necessary.
Additionally, form analytics also allows you to improve the fulfillment experience and increase submission rates, which means more conversions.
For example, by observing the displacements in the heat maps we can identify if the user is missing important information.
Information about the buyer persona
You can also use Hotjar to better understand site visitors and define a more precise buyer persona. With this character communicate, so it is important that it is based on the real behavior of your audience.
Therefore, heat maps and visitor recordings help to identify what their main interests are and how they behave.
Analyzing clicks, for example, can highlight which topics are most attractive to visitors. And that way you can invest more in producing content on those topics.
With scrolling analysis, you can also identify if your audience often reads your blog articles to the end. That way, you can determine the size of the content that your visitors are most likely to read.