Analyzing is the only way to make smart decisions and execute correct Algeria Email Lists strategies to achieve your goals. Therefore, if we talk about content marketing, it is not enough to publish relevant content, it is necessary to measure its effectiveness. Otherwise, how can you tell if your strategies are working? Does your content like or attract your audience? Do you need to make changes or improvements? Content Marketing KPIs (Key Performance Indicator) , indicators that allow you to measure the effectiveness of your content, will help you answer these and many other questions. But, it is necessary to prioritize the metrics that you are going to measure according to your objectives. This way you will get adequate answers, either in measuring the results of your website, social networks or in your email campaigns. For this reason, we will tell you what each metric is specifically for and how it can help you measure whether or not you are achieving your goals, according to your content strategy. This way you can make wise decisions, such as adding or removing certain content that is not relevant to your target audience. It allows you to know the number of people who come to your website from the results page of a search engine such as Google, Yahoo, among others. That is, how many users did a search, saw your page, and clicked on it. This is one of the most important indicators since it also allows you to know what the most relevant content is, from an SEO point of view. So you can take it into account when developing your content strategy.
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Time on page. It lets you know the average time users spend on your website. The more time they spend on your page, it means that your content is relevant to them. On the contrary, if they spend very little time on your site, it means that they cannot find what they are looking for, the loading time is very long or other factors that would be worth analyzing. New and returning users. A recurring user is someone who has already seen your website before and decides to come back. On the contrary, the new user does not know your website before, but came to it thanks to the keywords in which you are positioning yourself (generic, long tail and more). As important as knowing how many new users come to the web, is how many people return, since the most likely thing is that they are interested in your content. In this way, you can find the best ways to keep your audience interested. Also called backlinks, they are links that your website receives from other websites. This indicator shows you how many pages have taken your content as a reference to mention and link to an article on your blog, for example. The more backlinks you have, the greater the likelihood of your content going viral and getting more recognition in search engines.
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With this indicator you will be able to discover the percentage of users who came to your website and left it immediately. This can happen for different reasons such as: poor web design, navigation difficulty or irrelevant content for the user. If the bounce rate on your page is very high, it means that something is wrong and you should take the time to find out what it is. This way you can make the necessary changes and / or improvements to minimize the bounce rate. It allows you to know the number of pages on your website that a person visits during a session. This way you will be able to know when your internal links are working, and if the content of your page is interesting for your audience. The more pages they visit, it means that they are consuming different content in a single session. It means Click-through rate and translated into Spanish, it is basically the percentage of users who clicked on a certain ad. The higher your CTR, the more relevant, and of quality, your ad / campaign is being. To determine the CTR you need to know the number of clicks and divide it by the number of impressions. So if you generated 30 clicks and your ad was shown 300 times, you have a 10% CTR. In content marketing the CRT allows you to measure how efficient your content is in relation to a specific keyword, this can be checked in Google Search Console. This metric is very important if you want to know how many new people have been interested in your brand, products and / or services. Leads are those users who have left their data on your website, also considered potential customers.
